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Camera Obscura & World of Illusions Launch Colourful Partnership with Edinburgh Trams

Camera Obscura & World of Illusions have launched a colourful partnership with Edinburgh Trams.

The newly branded tram is already available to see on the road. All seven carriages are wrapped from top to bottom, front to back, inside, and out! Showcasing over 30 images of the attraction’s top exhibits, along with capturing fun and memorable moments, the bright pink and blue tram will be hard to miss as it makes its way through the city.


The five-star visitor experience is in the top 10 of Scotland’s most visited paid attractions and is regularly voted ‘Travellers Choice’ on TripAdvisor with over 10,000 five-star reviews. Camera Obscura’s colourful, playful and unique branding is designed to stand out from the crowd, and the tram will definitely be an eye-catching addition to Edinburgh’s streets as it glides its way from Edinburgh Airport to Newhaven.

Creating a partnership between Camera Obscura & World of Illusions and Edinburgh Trams aligns two of the country’s most prestigious brands. The three-year deal will showcase the top city-centre attraction to both locals and international visitors arriving in Edinburgh, helping them to navigate their way towards a fun-filled day out.

Andrew Johnson, Camera Obscura & World of Illusions’ General Manager, said: “At Camera Obscura we are always looking for new ways to engage with visitors and what better way to do this than with a fun, colourful tram. Very few trams are “fully-wrapped” inside and out. Given the variety of photogenic hands-on, fun experiences we offer, we knew we had imagery to create a tram like no other! We hope that like our attraction, this tram is popular with all ages, becomes a much-photographed attraction in its own right and an exciting way to start a great day out in Edinburgh.”

Nicola Mearns, Edinburgh Trams’ Assistant Marketing Manager, commented: “Top tourist attractions such as Camera Obscura help to make our great city so popular with visitors from around the world, and we are delighted to be associated with them.

“The spectacular tram certainly stands out and is one of the stars of our fleet, which provides a world-class service for both tourists and local residents alike as they travel around the city for business or pleasure.”

Camera Obscura & World of Illusions is a five-star, VisitScotland-rated visitor attraction in the heart of Edinburgh and last year it was the 7th most visited paid attraction in Scotland. Housed in a historic building, it offers visitors the chance to get hands-on with over 100 interactive illusion exhibits and see a demonstration of the 170-year-old Camera Obscura and outstanding panoramic views of the city from the Rooftop Terrace. It has something to entertain all ages and is open every day from early until late, all year.

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